Welcome to crenger.com, the leading digital platform for desalination mega-plants engineering, construction, and O&M. We offer direct advertising options to help your brand reach high-value decision-makers, project managers, procurement officers, and engineers.

1. Ad Technical Spec

An ad targets the PlantDesigner users and the website visitors. Its content includes an image, a long-length text (LT, PlantDesigner), and a short-length text (ST, website right-side bar).

1. Image dimensions: 500 x 350 pixels
2. Max image file size: 100 kB
3. Image file format: PNG
4. LT format: HTML
5. LT length: 600 characters
6. ST format: plain text
7. ST length: 80 characters

An image must be optimized for fast loading and crisp display on both desktop and mobile devices.

Submission Deadline: Creatives must be submitted at least 3 business days before the campaign launch date.

2. Sponsored Posts / Featured Articles

Sponsored posts appear directly in our main article feed and are distributed to our industry newsletter subscribers.

1. Word Count: 800 to 1,500 words
2. Visuals: Includes 1 featured header image (1200 x 630 pixels recommended) and up to 3 in-text images or diagrams
3. Links: Maximum of 2 outbound links to the advertiser's website (tagged as rel="sponsored" per search engine guidelines)
4. Review Process: All copy must be submitted 7 business days prior to publication for editorial review. We reserve the right to make minor edits for tone, grammar, and formatting

3. Content & Quality Restrictions

To maintain trust with our professional B2B audience, all advertisements must adhere to the following standards.

1. Relevance: Products and services must strictly relate to construction equipment, machinery, safety, software, tools, or industry services.
2. Clarity: Ads must not feature flashing visuals, deceptive "clickbait" designs, or mimic system warnings
3. Accuracy: Advertisers must be able to substantiate any performance claims, certifications, or regulatory compliance mentioned in the ad text
4. Prohibited Content: No political commentary, adult content, or promotional materials from direct competitors of crenger.com

4. Legal, Compliance & Disclosure

1. Ad Labeling: In compliance with advertising regulations, all sponsored posts will be clearly marked with a "Sponsored Content" or "Ad" tag at the top of the article
2. Tracking & Analytics: Advertisers must provide their own tracking URLs (such as UTM codes) to monitor performance. Crenger.com will provide a basic monthly report detailing impressions and click-through rates (CTR)
3. Liability: The advertiser assumes full legal responsibility for the content of the advertisement and any claims made therein

5. Booking, Pricing & Payment Terms

1. Rates: For current pricing tiers (Flat monthly rates for banners / Flat fee per sponsored post), please contact our sales team
2. Payment Terms: 100% upfront payment is required for all first-time advertisers before campaigns go live. Net-30 terms may be granted to established partners upon credit approval
3. Payment Methods: Wire transfer, ACH, or major credit cards
4. Cancellation Policy: Ad bookings can be canceled up to 5 business days before the launch date for a full refund. Sponsored posts cannot be refunded once editorial review has begun